Market
The booming natural skin care market has left behind its exotic image to join the mainstream, as documented by a skyrocketing growth rate. Totalling 400 Million Euros in 2000, the industry’s popularity in Germany had more than doubled to 850 Million Euros by 2006. The market share of natural cosmetics within the overall cosmetics market has increased twelvefold from1994 to 2006.
A more natural lifestyle is gaining more and more popularity with an ever increasing number of consumers: the sales of so-called “Organic Products”, for example, has increased by several fold in recent years as compared to the overall increase in consumer spending. According to several studies, more and more women (and increasingly, men also) are wary of “chemicals” in skin care products. Many consumers are learning the importance of carefully reviewing the effects of these synthetic chemicals whenever direct exposure or absorption into the body is involved, i.e. in the air, in food and in skin care products and cosmetics.
In 1998 only 4% of consumers interviewed were aware of the chemical ingredients in their cosmetics and considerably less than 0.1 % knew about possibly harmful agents. By 2006, these numbers had increased more than fivefold.
Experts predict that in the coming years the natural beauty market will continue to be one of the fastest growing markets in North America. Vitamoor operates the two most promising and largest individual segments of this market, the fields of facial and body care.